Fash Behind The Glass

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While attending Auburn University and earning my apparel merchandising degree I fell in love with the art of visual merchandising. I'm obsessed with the creativeness that it takes to construct an eye catching window display that will stay with you long after you've left the store. One must truly have a broad imagination to conceptualize a memorable display. Having worked in visual merchandising for four years I've learned how much time and money goes into creating and styling these displays. It's a process not many people think about. Working out of a company's headquarters like I have, makes you truly understand the vast amount of people you have to appeal to, and most importantly the designers themselves. As a mix of art, fashion, design and marketing, the windows have to not only quickly grab your attention but must also compel you to enter the store. The time that goes into conceptualizing, planning and installing window displays featured in cities such as Los Angeles and New York are unmatchable to the rest of the country. It's an art that's not to be underestimated. Last weekend I went to some of my favorite stores in Beverly Hills to document their window displays. I have to say the Gucci displays shown above are my favorite! I love that it has a solid theme featured in multiple ways throughout the entire window display! And how beyond creative is the post card writing on the window? Love Love Love!  Below are some of my other favorites. 

Which ones are you loving?